Privacy policy

Information used by Tide

Routines, goals, task steps, preferences, connection details, and activity events such as completion times and durations are stored on your device. When you connect glasses, task, queue, setting and activity information is exchanged between your device and the glasses over your local network. Some information is also stored on the glasses. Local device backups may include app data, subject to your device and backup settings.

AI features and DeepSeek

With your permission, when you request AI step generation Tide sends your goal to DeepSeek, a third-party AI provider, to generate a title and steps. If you have permitted AI processing, Tide may also automatically send the number of completed steps and up to eight short completed-step descriptions to DeepSeek to generate a daily reflection. The provider receives the information needed to handle the request, including network and technical information. Do not enter sensitive information if you do not want it shared.

You can withdraw permission in Settings → AI privacy. After withdrawal, Tide will not send new AI requests unless you agree again; this does not automatically delete information previously processed by DeepSeek. DeepSeek provides the AI service through its open platform. Its general consumer privacy policy excludes end users of third-party apps using that platform. DeepSeek documents that its API caches request context by default and typically clears an unused cache within hours to days. Its general service terms permit limited use of de-identified inputs and outputs to improve the service or underlying technology. Whether and how this applies to API data used for model training, and other API retention periods, remain to be confirmed; do not submit sensitive information. Contact us for assistance with a request concerning data sent through Tide.

Young users

Before using AI features, Tide asks users to confirm that they are at least 18 or have a parent or guardian’s permission. This is a self-declaration and Tide does not verify the age or identity of the person providing it. A parent or guardian can contact us with questions or requests about a minor’s information.

Local network and security

Tide uses local network discovery and direct local connections to communicate with glasses. The current local connection uses HTTP and the device association is not cryptographic authentication. Use Tide on networks you trust and avoid sharing sensitive task information on untrusted networks.

Support requests

If you email us, we receive your email address and the information and attachments you choose to provide so we can respond. Please do not send passwords, API keys, or other sensitive information.

Choices and deletion

You can use the routines library without allowing AI processing, disconnect glasses in Settings, and withdraw AI permission as described above. Removing Tide from your iPhone or iPad removes its locally stored app data from that device, subject to backups. Data stored on glasses and data already sent to DeepSeek are not automatically deleted by uninstalling the phone app. Contact us for help with access, correction or deletion requests.

Advertising and changes

Tide does not include advertising or third-party advertising analytics. We may update this policy to reflect changes to the app or our practices; the effective date above identifies the current version.